Back in 1996, Doug Lebda struggled to help you by hand evaluate financial offers if you are seeking a home inside the Pittsburg. It was an old dilemma of struggling to consider whilst is hard to availableness and you will contrast information. The guy decided to create an online market for finance to eliminate the situation. He designed Lendingtree.

Within the last three decades, Lendingtree has expanded out of an industry getting domestic financing so you can user financing and you may insurance policies as well. They usually have simplified this new historically state-of-the-art finance landscaping getting users, if you find yourself operating leads and financing value to have loan providers.

With age out of fintech sense and you may a ton of studies, the firm provides discovered a lot from the paying attention to its listeners and ultizing the latest unstructured analysis making greatest choices.

I talked with Lee King, to determine how they’re evaluating customer feedback investigation so you can push greatest choice-and work out and you may money.

Getting back in-depth insights out of customer feedback

Due to the fact Direct off Wisdom, Lee should pick what truly matters really so you can consumer markets and you will understand why. Exactly what facilitate a lender to market that loan? Exactly why are a consumer continue using the market? What alter could make probably the most differences?

Attracting significant conclusions off more than 20,000 statements into the a beneficial ninety date several months isn’t really simple. This demonstrates to you as to why they were early adopters regarding text message analytics, so you’re able to speed up the latest hard work, save time and just have more value using their analysis.