DeAlto wants what she calls the « TJ Maxx analogy » – it may also affect any similar store, such as for example Address. « For many who walk-in plus don’t know very well what you are searching to own, you could end up which have a chair, shampoo, and you may sunglasses, » she notes. « For folks who walk in selecting a bluish clothing, abruptly your mind simply is targeted on the fresh bluish tees. It come out as if they are are spotlighted, as the which is just how all of our attention really works. »

At this point alot more intentionally, she suggests choosing five low-negotiables, or five characteristics which can be long lasting and you may non-low one portray character functions of best companion.